Artificial
Intelligence (AI)
is taking businesses to the next level mainly because of the services offered
under this technology. Every industry has started seeing improvements in their
business processes, costs and work efficiencies due to the introduction of AI
in their field. For every industry AI
brings something different to the table. AI has helped decision makers to take
quick accurate decisions which are backed by facts and helps implement suitable
options. When we talk about the financial sector, the insurance industry has
already implemented AI in their
field. Until now 54 percent of insurance companies have started using AI for
their processes but only 34 percent of banking and finance institutions have
adopted AI. As AI is in full swing, leaders need to closely understand where and
how they can implement AI in their field and how they can reap maximum
benefits.
Financial services sector is a potential area where
AI has a lot to offer as it is an
exciting time for the banking sector. There is huge amount of data being
generated in the Banking and Finance Industry (BFSI) and there are a lot of
insights in those huge amounts of data which needs to be analyzed. AI can
easily examine the data fed to it and provide outcomes which can be used to
create more opportunities and understand the current scenarios.
According to
Accenture’s recent Accenture
Banking Technology Vision 2018 report, 83% of Indian bankers believe
that AI will work alongside humans in the next two years — a higher than the
global average of 79%
Banks now
offer services through digital means which has resulted in increase of online
transactions, growth in customers who are increasingly benefitting from digital
initiatives of banks. Customer experience is one such area which can be
enhanced through AI as quick support
can be easily provided to the customer and he can even be offered tailored
banking products according to his requirements.
Below are some of the areas in banking sector
which are going to transform themselves because of the introduction of AI:
1.
Real-Time Fraud Detection
Financial
sector has been at the receiving end of numerous frauds and according to a
report released recently by McAfee, frauds in the financial sector all over the
world has resulted in global economic loss of about $600 billion. But as the
technology landscape changes, banks are rapidly transforming and adapting new
ways to counter threats and frauds. Big
Data also plays an important role in providing banks with deep insights
about a customer’s data and behavior patterns. When we talk about mitigation of
financial risk, new solutions which are AI
enabled and new advanced financial models will help banks identify fund flow
analytics in real time and discover fraudulent transactions which can be
stopped the moment they are discovered.
2.
Chatbots for Customer
Service
Like any
other business, it is important for banks too to acquire new customers and
provide them with services they need along with excellent customer support. People
no longer visit banks to obtain minor information like interest rates, loans or
services which a bank has to offer because all the customer needs to do is
visit the bank’s website and find out all the information they are looking for
in minimum amount of time. Chatbots
have been proved effective by certain banks who are currently making use of
this technology stating that installation of chatbots have resulted in upmost
customer satisfaction. People find it tedious to call or email a bank in case of
a query but they find it very convenient to reply to a ‘Hello’ by a chatbot on
the bank’s website. Efficient, systematic and accurate conversation leads to
great customer service.
3.
Improved Banking Products
AI can analyze various types of data and through
that it is able to obtain great insights on customer’s behavior and
preferences. By understanding customer’s requirements, AI will be able to serve
them better with best possible banking
services. Historical data plays an integral role in unearthing customer’s
buying patterns which are necessary for providing expected banking products and
services.
4.
Improved Security
Whenever we
adopt new technology, there are always new challenges that we face and thus in
this case it is important to ensure that banks remain in compliance with
industry regulations and protect customer’s private data from losses, frauds
and security breaches. The new
technology will pair block chain and AI-powered algorithms which will offer
multiple layers of modern and robust security which will reduce the risk of
tampering with transactions which results in losses.
Conclusion
As banks are
taking steps towards adopting AI, they are willing
to change their traditional methods along with current processes so that AI can
contribute in new generation transformation which will enhance the financial
industry.